I help develop stories that break through the clutter of today's media environment, distinguish campaigns and brands from the competition, and stick with the intended audience across adapted media.
HEATH MUCHENA: Why revenue-generating crypto apps are leading the next bull run
In every crypto cycle a new narrative emerges to define what captures capital, attention and momentum. In 2017 it was the initial coin offerings. In 2021, Layer 1s such as Solana and Avalanche took centre stage. And of course meme coins such as Doge and Pepe have had their viral moments. But in 2025 we may be witnessing something different — something smarter.
HEATH MUCHENA: Bitcoin’s bullish trifecta: rate cuts, state reserves and regulatory clarity
The cryptocurrency is becoming a hedge against centralised monetary dysfunction
After years of regulatory tug-of-war, hawkish monetary policy and geopolitical instability, bitcoin finds itself at the intersection of fiscal stimulus, policy reform and strategic accumulation.
HEATH MUCHENA: Bitcoin and DeFi matter more than ever in a fragmented world
We’re entering a new world order, but not the kind you hear about in political speeches. The old model, where governments held power, is giving way to something stranger and more dangerous: stateless corporate influence, powered by AI, surveillance tech and trillion-dollar asset managers or corporate giants.
HEATH MUCHENA: Strong case for bitcoin as the next reserve currency
Beneath the noise, the cryptocurrency is powerful: a financial system that doesn’t need bailouts, borders or political promises.
HEATH MUCHENA: How stablecoins and bitcoin are rebuilding global finance
Stablecoins are the financial equivalent of switching from snail mail to instant messaging
If you think crypto is still just a Wild West of speculative tokens, meme coins and get-rich-quick schemes, it’s time to wake up. Something far bigger is happening — quietly, globally and rapidly. At the centre of it all? Not just bitcoin but a new financial force that’s changing the very structure of money itself: stablecoins.
HEATH MUCHENA: Why US tariffs won’t derail China’s global strategy
While the US leans on tariffs and sanctions to reassert its global dominance, China answers with patience, pragmatism — and a 5,000-year historical memory.
HEATH MUCHENA: How stablecoins could supercharge dollar dominance
Stablecoins are becoming a new pipeline for exporting the currency and recycling US debt
In the halls of Washington stablecoins are no longer a fringe curiosity — they are fast becoming a cornerstone of US financial strategy.
HEATH MUCHENA: The stars are aligning for a long-term crypto rally
For more than a decade, bitcoin has weathered booms, busts and every accusation from “Ponzi scheme” to “planet killer”. Yet here it stands in 2025 — not just alive, but increasingly woven into the fabric of global finance. The difference this time? A confluence of regulatory clarity, institutional adoption and real-world integration that could redefine bitcoin’s place in the economy.
HEATH MUCHENA: Look at who is really running the world’s largest economy
In this world, it’s no longer a question of whether the Fed cuts or hikes rates by a fraction of a point. It’s about how much Washington spends, how big the deficit grows, and what kind of tariffs or subsidies get rolled out next.
HEATH MUCHENA: Why the smart money is ditching gold for bitcoin
For centuries, gold has been revered as the ultimate store of value. It has outlived empires, sustained economies and shielded investors from inflation. But what happens when the system designed to trade and store gold turns into a house of cards?
HEATH MUCHENA: Why digital freedom depends on peer-to-peer money
In a cashless future, who controls your money? We’re living in an era where cash — real, physical cash — is quietly disappearing. In Sweden, shops barely accept banknotes. In Nigeria, cash shortages spark protests as mobile money dominates. Even the US sees more stores going card-only, no questions asked.
How Stablecoins Are Quietly Dismantling the Payment Monopoly
Let’s face it – payments today are broken. Hidden behind glossy apps and sleek card networks lies a system so bogged down with middlemen, fees, and inefficiencies that it’s bleeding businesses dry.
HEATH MUCHENA: Can AI save America from its debt spiral?
As America stares down the barrel of a $35-trillion debt, policymakers, investors and, increasingly, the public are clinging to a single thread of hope: AI.
HEATH MUCHENA: Bitcoin’s a lifeboat in stormy seas
In today’s economy you’ve probably noticed that things feel, well, off. Inflation remains a headache, government debt is rocketing, and central banks seem caught between a rock and a hard place. What’s driving this chaos? A phenomenon called fiscal dominance — government deficits are overshadowing monetary policy and private sector activity as the key driver of economic trends.
HEATH MUCHENA: Why bitcoin’s bull market may defy historical patterns
Today’s market shows hallmarks of being in the middle of a bull run.